Robert Venturi was an American architect, best known for his book Learning from Las Vegas (1972).

Learning from Las Vegas: the Forgotten Symbolism of Architectural Form (1972) [above] is a book by Robert Venturi, Denise Scott Brown, and Steven Izenour.

On the book’s cover was a billboard advertising “Tan Hawaiian with Tanya”[1].

The book had a major impact on the emergence of postmodernism.