Tag Archives: consumerism

I shop therefore I am

It makes little sense to talk about consumerism since consumerism is a pejorative (a third of the -isms are) and implies anti-consumerism.

So all talk of consumerism is talk of anti-consumerism.

Which brings me to the film above, which I suspect to feature strains of anti-consumerism. I speak of a Russian film about the Paris Commune which was titled The New Babylon.

I once[1] posted a lovely still of this film of a woman with a gun and a mannequin.

The New Babylon of the title of this film refers (I just learned) to a shopping mall, with the same title.

Shopping malls are paradises of consumerism.

The earliest shopping malls were arcades, admirably staged by Walter Benjamin in the Arcades Project and exemplified by The Crystal PalaceWindow shopping without getting wet! A feast of artificialitySociety of the spectacle!

I shop therefore I am.

A full version of The New Babylon is now on YouTube (above).