I seem to remember — I’m not sure if this actually happened — but it now seems that somewhere along the Boulevard Périphérique, the ring around Paris, we entered a tunnel which took us all the way to the underground parking below the Centre Georges Pompidou. I like to drive in tunnels and it felt like I had lucked out in finding a secret passage to the belly of the Parisian temple of postmodernity.
In 1966, the ‘Superboxes’ — monolithic wardrobes or closets — were at the same time extremely minimalistic, seemingly a tribute to the “less is more” credo of high modernism; yet very maximalist: the colours and the laminate of these box-shaped wardrobes foreshadowed postmodernism.
But even outside Italy and outside of design, super was a popular prefix. There were supermarkets, there was ‘super’ leaded fuel, you had the Lee Perry Super Ape album and the Superfly film in entertainment.
See: “I Remember“