Category Archives: advertising

Eve Babitz and Fiorucci

Fiorucci, the book (1980) Eve Babitz

Like the contemporary Italian design movement Memphis, Italian fashion designer Fiorucci helped postmodernism to percolate to mass culture awareness in the early eighties. Sottsass designed some of their shops and their brand was a visual feast.

Eve Babitz is an American writer who gained notoriety by posing nude with Marcel Duchamp in 1963, at the Pasadena Art Museum[Julian Wasser photograph]. She is the author of Eve’s Hollywood, Slow days, fast company and Fiorucci, the book.

Fiorucci, the book is out of print and has become quite a cult item, ranging in price from 200 to 1,000 USD.

Some more Fiorucci advertisments from the eighties:

unidentified Fiorucci campaign
image sourced here.

[A shot from behind from what appears to be a black young woman, from the waist to the knees. She wears nothing but a short (a cut off Jeans), the short is very short. The jeans is full of holes and is patched with pieces of cloth.]

Campaign for Fiorucci (1974) – Oliviero Toscani
image sourced here.

[A young woman sitting on a chrome barstool, shot from the back. She is wearing a striped T-shirt, jeans and striped socks. Her hair is curly.]

United Colors of Benetton


One of the few interesting magazines to come out of the late 20th and early 21st centuries was Colors by Benetton. Their first ever issue in 1991 featured an unwashed newborn baby [1] . Here [2] is an overview of the first 60 issues.

Benetton is nowhere as big a brand today as it was in the 1980s and while I was not exactly taken with their clothes, I did like the ads. I don’t see a comparable contemporary brand such as Tommy Hilfiger kicking this century a conscience.

Benetton Priest kissing a Nun

The mood wasn’t always as serious though, witness this playful update of the nunsploitation theme to the 20th century: a priest kissing a nun.