And the first covid-19 victims start to come in.

Vittorio Gregotti was an Italian architect. He contributed the essay “Kitsch and Architecture” to Kitsch: The World of Bad Taste (1968) by Gillo Dorfles.

While the essay references Googie architecture and the kitsch of the roadside attraction, it fails to cite God’s Own Junkyard (1964).

It also fails to foreshadow the positive view of kitsch in Learning from Las Vegas (1972).