Tag Archives: advertising

RIP Sergio Rossi (1935 – 2020)

Sergio Rossi was an Italian shoe designer.

I discovered his work by finding a page dedicated to misogynistic advertising.

Here is the image I discovered, white stockings, white shoes, only the legs are visible, in a Mondriaan-like framework.[1]

Disembodied legs as depicted in this Rossi advertisement haven an aphrodisiac effect on me.

RIP Anna Karina (1940 – 2019)

Anna Karina was a Danish actress best-known for her work with the French New Wave and Jean-Luc Godard.

‘Monsavon’ commercial

She appeared four times in the film On the Passage of a Few Persons Through a Rather Brief Unity of Time (1959) by Marxist/situationist Guy Debord, a much more interesting figure than Godard.

On the Passage of a Few Persons Through a Rather Brief Unity of Time (1959)

These four appearances were from television commercials. Three fragments are from a Monsavon commercial, a fourth I have been unable to identify.

In the first clip (13:53) Anna stands in front of a mirror in the same bathroom as in which she takes a bath in the third clip.

The voice-over: “What was directly lived reappears frozen in the distance, engraved in the tastes and illustions of an era and carried off with it.”

In the second clip (14:41) she is in the bath and rubs herself with soap.

The voice-over: “There is no more should-be; being has been consumed to the point of ceasing to exist. The details are already lost in the dust of time. “Who was afraid of life, afraid of the night, afraid of being taken, afraid of being kept?”

In the third clip (17:30) she is seen at the wheel of a convertible car, a bird’s eye view, three young people get out of the car.

The voice-over: “In the final analysis, stars are not created by their talent or lack of talent, or even by the film industry or advertising. They are created by the need we have for them.”

The fourth clip (18:09) begins where the first clip left off.

The voice-over: “The advertisements during intermissions are the truest reflection of an intermission from life.”
Translations are from [1].

C’est quoi Anna Karina ? – Blow Up – ARTE